HEINEKEN Ethiopia Celebrates a Decade of Sustainability Excellence!
We are proud to mark 10 years of transformative progress in our sustainability journey, demonstrating our unwavering commitment to brewing a better world through social, environmental, and responsible consumption initiatives. Over the years, we’ve made significant strides, such as achieving 100% use of Ethiopian barley in 2023, up from just 3% when we started, benefiting […]
Exciting Progress in the BOOST II Malt Barley Project!
We’re thrilled to share some amazing advancements in the BOOST II Malt Barley Project, a collaboration between HEINEKEN Ethiopia, IFC – International Finance Corporation, Soufflet Malt, and EUCORD! Running from July 2023 to June 2027, this initiative aims to enhance malt barley cultivation in Oromia, Amhara, Sidama, and Central Ethiopia. Our goal? To support 20,000 […]
A memorable visit with of Our President and CEO!
We had the pleasure of hosting Heineken’s President and CEO Dolf Van den Brink, along with his colleagues Roland Pirmez (President AMEE), and Hubert Eze (Managing Director of Middle East, West & Central Africa). We kicked off a two-day journey filled with engaging activities and inspiring conversations.On day one, we embarked on a market visit, […]
Heineken Ethiopia awarded Platinum Taxpayer Award!
We are thrilled to share that Heineken Ethiopia has been recognized at the Annual Taxpayers National Recognition and Award ceremony for 2016 E.C., held at the National Palace. We proudly ranked 2nd among all government and private taxpayers and received the prestigious Platinum Taxpayer Award for the 6th consecutive year! The award is given based […]
Global Brand Building Award goes to Harar!
Our beloved brand Harar won the Brand Building Award at The HEINEKEN Company Commerce Week 2024!!This is a well-deserved recognition of the cross-functional work that has been done over the last few years. Brand building doesn’t start and end with Marketing. It starts at the core of our operations with having the right people who […]
Introducing new BEDELE SPECIAL DRAUGHT!
We are happy to announce the launch of Special Draught with 100% natural ingredients. It is more than just a draught, it’s a refreshing, easy-to-drink, and thirst-quenching experience. We have worked tirelessly to develop a unique flavor profile that promises pure enjoyment from the very first taste to the last drop. and In our relentless pursuit […]
Proud Moment at Heineken Ethiopia: Progress on the Plastic Reborn Project!
We are excited to share the remarkable strides we’ve made with the Plastic Reborn project, part of our commitment to environmental sustainability. Through detailed planning, cross-functional collaboration, and a focus on innovative solutions, we’ve transformed thousands of tons of plastic waste into high-quality, eco-friendly products. From recycled foam boards to durable outdoor gear, we’re not […]
Celebrating Creativity: Heineken signs major sponsorship deal with Rophnan for ‘IX’ Album
Celebrating Creativity: Heineken signs major sponsorship deal with Rophnan for ‘IX’ Album Photo by Anteneh Aklilu Heineken Ethiopia, operating under the brand Walia, has recently entered into a significant sponsorship agreement with Rophnan Nuri, an accomplished author, singer, and composer. The collaboration revolves around Rophnan’s latest album titled ‘IX,’ which comprises two distinct albums named […]
Heineken Ethiopia marks 30 years of brewing excellence at Bedele Brewery
ETHIOPIA – Heineken Ethiopia, Ethiopia’s largest brewer by volume, celebrated three decades of its iconic Bedele Brewery. The event marked a significant milestone for the brewery, known for its beloved brands like Bedele Special, Bedele Regular, Harar, Hakim Stout, and Sofi Malt. A special highlight of the celebration was the recognition of 26 remarkable employees […]
Anticipating prosperous future despite obstacles
Nearly 30 years have passed since Hubert Eze began working for Heineken. In the midst of the COVID-19 outbreak in 2020, he arrived in Ethiopia to take the managing director position at Heineken Ethiopia. Samson Berhane of The Reporter sat down with Eze to talk about Heineken, the state of the Ethiopian beverage industry in the […]