We recently hosted an inspiring and high-impact conference, bringing together over 120 distribution partners from six regions across Ethiopia. This year’s event was extra special as we celebrated more than a decade of strong partnership, collaboration, trust, and shared growth.
The day featured strategic updates on our 2024 performance, highlighting strong year-over-year growth in sales and market share.
We focused on customer centricity, exchanged best practices, and discussed winning strategies for a very competitive market. Most importantly, we aligned on our bold ambition to win – market share, brand power, and GP Margin in 2025 and beyond.
In addition to these business sessions, the event fostered genuine connection, peer learning, and team spirit.
We closed the day with a vibrant cultural dinner, and the next morning, our distribution partners enjoyed an exclusive brewery visit, experiencing the passion and quality behind every bottle of HEINEKEN Ethiopia’s diverse portfolio of brands.
Together, we’re raising the bar for the future, driven by purpose, partnership, and the iconic taste of Heineken Ethiopia!
Check out the event highlight here: link