HEINEKEN Ethiopia Officially Launches Desperados, a Globally Renowned Flavored Beer, in Ethiopia! A new energy is about to shake Ethiopia’s nightlife and music culture as Desperados, the world’s first beer flavored with Agave spirit, officially launches in the Ethiopian market. Bold, unapologetic, and rhythm‑driven, Desperados arrives to offer Ethiopian consumers an entirely new kind of beer experience where flavor, music and nightlife collide. With over 30 years of heritage and a presence in more than 50 countries, Desperados has built a global reputation as a pioneer of Agave flavored beer, boldly bridging the worlds of beer and spirits with an alcohol content of 5.9%. The Agave plant is a key ingredient in many global white spirits & alcoholic drinks which makes Desperados truly one of a kind. Desperados offers Ethiopian consumers a bold alternative within the premium beer segment, one that celebrates social connections and encourages people to break away from the ordinary. The Ethiopian launch marks an important milestone for Desperados as it expands its presence in Africa, bringing an internationally loved brand into a fast‑evolving urban culture. Tailored to the growing community of creative & style conscious consumers, Desperados will bring to life international brand experiences like “Avenida Desperados”, in collaboration with music creators through high‑energy events & activations that reflect the brand’s global DNA while remaining rooted in local culture. Desperados will be produced locally, supported by continued investment in manufacturing and distribution. With this launch, HEINEKEN Ethiopia reinforces its long-term commitment to Ethiopia, demonstrating confidence in the country’s market potential. Desperados. The Beer with Latin Vibe!